Richard Nice

Project: Themed and inspired by the 1982 "Indeep" underground Classic song "Last Night A Dj Saved My Life". This behavioural study of attitude, disposition and actions during the quarantine and global pandemic, is checking the temperature of moods, mental state, emotions, mood swings, social interactions and music listening patterns. Exploring what audio made people happy or depressed, and what frequencies attracted them. Engaging these thoughts through oral communications, via phone, zoom, and in person to take a deeper look into what people listened to in order to survive seclusion from the outside world, family and friends. Then comparing and contrasting the results to tragedies of the past to see if there are any patterns of similarity.

Rich Nice goes down in music history as the first rapper signed to Motown. He then toured for a few years before helping to create Track Masters Entertainment where he wore multiple hats as Marketing Director/A&R. 

As A&R Executive, Columbia Records: Responsible for a huge artist roster, worked closely with the Presidents of Black Music and Tommy Mottola. During his tenure at Columbia notable projects: Maxwell, Fugees, Wyclef Jean, Lauryn Hill, Jermaine Dupri, Mary Mary, Best Man soundtrack, Nas, Destiny's Child, Jennifer Lopez, Mariah Carey, Will Smith, and Michael Jackson.

He then expanded his reach to Theatre and supervised music for "Def Poetry" on Broadway working closely with Director Stan Lathan and the entire original cast, the show won a Tony Award. 

As a Consultant/ Producer he's worked with Multi Platinum artist/actor Ludacris and his Disturbing Tha Peace label DTP/Capitol, & DTP/DEF JAM. The Fast & Furious Soundtrack, Pitbull, 2Chainz, Chingy, Snoop, Too Short, Jimmy Jam & Terry Lewis, Deborah Cox, Just Blaze, Marsha Ambrosius, Bilal, Rene Neufville, The Marleys, Krs One, Rakim, Kool Herc the Father of Hip Hop, Kanye West, Dj Premier, Rick Rubin, Dj A-Track, Ford Motors, Mountain Dew, McDonalds, Microsoft Xbox, NIKE, MTV, VH-1, BET, WE, TEMPO Networks.

As an independent, Rich has worked at high levels within entertainment. Creating a platform called The A&R Room to discover new talent, which can be heard on Sway in the morning, Shade 45 Channel on Sirius/Xm. Currently a consultant, Hip Hop musicologist, the Associate Director of the Hip Hop Education Center, creating curriculum for the Universal Hip Hop Museum, and an Adjunct Professor teaching Music Entrepreneurship and Broadcast Theory.